Privacy Policy

Last Updated: January 15, 2025

1. Introduction

Welcome to CaseGuard ("we," "our," or "us"). We operate the website wepprowd.com (the "Site"), providing expert reviews, insights, and recommendations about mobile phone cases and smartphone accessories.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully to understand our practices regarding your personal data.

Company Details:

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

• Fill out our contact form
• Subscribe to our newsletter or updates
• Submit comments or feedback
• Participate in surveys or promotions
• Contact us directly via email or phone

This information may include:

• Full name (first and last name)
• Email address
• Phone number
• Message content and inquiries
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Referring website addresses
• Pages viewed and time spent on pages
• Access times and dates
• Click-through patterns and navigation paths

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential Cookies: Necessary for basic site functionality
• Analytics Cookies: Help us understand how visitors use our Site (Google Analytics)
• Marketing Cookies: Track your activity to provide relevant content (Facebook Pixel)
• Preference Cookies: Remember your settings and preferences

You can control cookie preferences through our cookie consent banner and your browser settings. However, disabling certain cookies may limit your ability to use some features of our Site.

3. How We Use Your Information

We use the collected information for various purposes, including:

• Communication: Responding to your inquiries, comments, and requests
• Service Improvement: Analyzing site usage to improve content, layout, and functionality
• Content Personalization: Providing relevant articles and recommendations based on your interests
• Newsletter Distribution: Sending updates about new articles and mobile phone case reviews (with your consent)
• Marketing and Advertising: Displaying targeted advertisements and promotional content
• Analytics: Understanding visitor demographics and behavior patterns
• Security: Detecting and preventing fraud, abuse, and security incidents
• Legal Compliance: Fulfilling legal obligations and enforcing our terms
• Business Operations: Managing internal operations and maintaining records

4. Legal Basis for Processing (GDPR)

For visitors from the European Economic Area (EEA) and United Kingdom, we process personal data based on:

• Consent: You have given clear consent for us to process your personal data for specific purposes (e.g., newsletter subscription, cookies)
• Legitimate Interests: Processing is necessary for our legitimate interests in operating and improving our website, provided these interests don't override your rights
• Legal Obligation: Processing is necessary to comply with applicable laws and regulations
• Contract Performance: Processing is necessary to fulfill any contractual obligations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share information in the following circumstances:

5.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• Web Hosting: Companies that host our website infrastructure
• Analytics Services: Google Analytics for website traffic analysis
• Email Services: Email distribution platforms for newsletters
• Advertising Platforms: Facebook, Google Ads for targeted advertising
• Customer Support: Tools that help us manage customer inquiries

These service providers are bound by contractual obligations to keep information secure and confidential.

5.2 Business Transfers

If we undergo a business transition such as a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and its impact on your data.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders)
• Government or law enforcement requests
• Protection of our rights, property, or safety
• Protection of the rights, property, or safety of others
• Investigation of fraud or security issues

5.4 Aggregated or Anonymized Data

We may share aggregated or anonymized information that cannot reasonably be used to identify you, for research, marketing, or analytics purposes.

6. International Data Transfers

Your information may be transferred to and processed in countries other than the United Kingdom. These countries may have data protection laws that differ from UK laws.

When we transfer personal data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the UK Information Commissioner's Office
• Transfers to countries with adequate data protection determinations
• Other legally approved transfer mechanisms

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

• SSL/TLS encryption for data transmission
• Secure server infrastructure with regular security updates
• Access controls limiting employee access to personal data
• Regular security assessments and vulnerability testing
• Secure backup procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specific retention periods:

• Contact Form Submissions: Retained for 3 years or until resolved
• Newsletter Subscriptions: Retained until you unsubscribe
• Analytics Data: Anonymized data retained for up to 26 months
• Cookie Data: Retained according to cookie type (session to 2 years)
• Email Communications: Retained for 2 years for business records

When personal data is no longer needed, we securely delete or anonymize it.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

9.1 GDPR Rights (EEA and UK Residents)

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)

9.2 Additional Rights

• Opt-Out of Marketing: Unsubscribe from promotional emails via the unsubscribe link
• Cookie Preferences: Modify cookie settings through our cookie banner or browser settings
• Do Not Track: We currently do not respond to Do Not Track signals

9.3 Exercising Your Rights

To exercise any of these rights, please contact us at:

We will respond to your request within one month. In some cases, we may need to verify your identity before processing your request.

10. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information promptly.

11. Third-Party Links

Our Site may contain links to third-party websites, including product retailers, manufacturers, and other resources. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Google Analytics

We use Google Analytics to analyze Site usage. Google Analytics uses cookies to collect information such as page views, session duration, and traffic sources. This information is processed by Google and used to generate reports about website activity.

Google Analytics data is anonymized and does not identify individual users. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout

13. Social Media and Advertising

We use Facebook Pixel and other advertising tools to deliver targeted advertisements. These tools may collect information about your browsing activity to show you relevant ads on social media platforms and other websites.

You can control advertising preferences through:

• Facebook Ad Preferences: https://www.facebook.com/ads/preferences
• Google Ad Settings: https://adssettings.google.com
• Your Advertising Choices: http://www.youronlinechoices.com

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Displaying a prominent notice on our Site
• Sending an email notification to registered users (for significant changes)

Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

16. Supervisory Authority

If you are located in the EEA or UK and believe we have not addressed your concerns adequately, you have the right to lodge a complaint with your local data protection authority:

UK Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Phone: 0303 123 1113

This Privacy Policy was last updated on January 15, 2025 and is effective immediately.